Art toys bring together character design, storytelling and the people who enjoy them. At FUNCINATING, our roots in Modian Entertainment Group connect us to a wider creative community, from crowdfunding supporters to designers developing original characters.
Here is a closer look at the platforms and partnerships that shape our approach to character collectibles.
Our roots in Modian Entertainment Group
FUNCINATING is a pop culture and collectible brand under Modian Entertainment Group. Our creative background includes Modian.com, a crowdfunding platform for creative products in China, and Lockerr, a designer community focused on original intellectual property, including characters and their stories.
Modian.com has a community of more than 15 million users, while Lockerr brings together over 3,000 original IP creators. These figures describe the respective platforms and the wider creative network behind our brand.
The two communities play different roles. Crowdfunding brings an audience into the life of a creative project, while a designer community provides a place for original ideas and the people behind them. This combination of creators and audiences informs FUNCINATING's approach to character collectibles.
What co-creation means to FUNCINATING
Our philosophy centres on two ideas: “Boundless Co-Creation” and “Emotional Resonance.” The first expresses our ambition to connect fans, creators and creative partners. The second keeps the focus on why a character matters to the person who chooses it.
For us, collaboration is a way to introduce different perspectives into a character's world. A creative partnership can give fans another way to engage with a familiar character, through a collection, a shared story or an event. The character remains the connection between the people involved.
A collaboration beyond the character
One example is GISMOW's partnership with ZIYU. FUNCINATING named ZIYU GISMOW's global ambassador in November 2025, with the partnership also extending to a co-branded limited gift box. It brought a character, a creative partner and their audiences together around a shared release.
Across our wider portfolio, that interest in creative expression takes many forms, including art toys, plush collectibles, cards and character merchandise. Each format offers a different way to spend time with a character and its story.
Explore the wider FUNCINATING story
For an introduction to our characters, read our FUNCINATING brand guide. To see our collaborations and collections as they develop, explore the latest FUNCINATING news.
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