GISMOW teamed up with SOURI for a theme store event, and the pairing came with real star power. SOURI's CEO is Win Metawin, one of Thailand's best-known actors, and he turned up with his brother Mick Metas to mark the collaboration.
The campaign ran under #GISMOWxWinMick and #GISMOW_Meets_SOURI, and the response was immediate. The tags trended on X, reaching number 11 in Thailand and number 13 in Indonesia, with well over 100,000 posts across the run. By fan trackers' counts, engagement climbed into the hundreds of thousands and potential reach stretched into the tens of millions.
For GISMOW, the win was less about a single storefront than about where the characters landed: a Southeast Asian audience that already follows Win closely, meeting the brand's soft, healing designs in person.
Meet the characters in the GISMOW collection.
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