FUNCINATING worked with VANCARD on the official CHUANG ASIA Rising Star collectible cards, tied to the CHUANG ASIA idol competition. Licensed by the show and produced by VANCARD, the set covers 69 trainees, each with their own photos and signatures.
The cards do more than sit in an album. Every pack carries a voting code, so buying one lets fans cast votes for their trainee through the program, valid until the competition ends. That turned a collectible into a way to back a favorite, and it is a big part of why the drop moved.
Demand held up enough that the line continued across the program's later stages. Along the way, the collaboration put the brand in front of CHUANG ASIA's pan-Asian fanbase and extended VANCARD's reach across markets that follow the show closely.
See more of what the brand makes in What is Funcinating?
Comments